Sales Conversions

Yes, content is still king. A while back, we posted an article on how you can become an excellent copywriter. If you haven’t read it, please do so here. You’ll

The product page is undoubtedly the most essential type of page on your website. It’s a condensed version of your sales presentation, without the live interaction. Your success depends on

A fellow digital marketer recently asked me how to reduce shopping cart abandonment. On her site, over 60% of people who placed items in their shopping cart leave before completing

One of the most critical aspects of online marketing is effectively converting your traffic to email leads and sales. Marketers have traditionally done this through a landing page, with the

Okay, let’s shoot a marketing video! I can almost see you quaking in fear. Do you hate the the idea of standing in front of a camera and making a

Competition between newspapers and direct mail marketing in the late 19th century gave birth to large-font headlines. Not only did these inform, but they were emotive as well. Today, of

Many of the greatest selling and longest running ads of all time are based on stories … that is, rather than simply trying to list the features of a product

“Mr. Smith was on a 3-hour flight travelling with his baby who needed a diaper change. He forgot to bring diapers. What to use? Maybe paper towels. He couldn’t find

I used to hand out flyers to gain more customers. I personalized these to promote myself as the area rep of a company. Most would glance at and pocket my

The tried and tested landing page. The most important marketing technique to learn in your online career is how to create a web page that converts visitors into leads for