Many of the greatest selling and longest running ads of all time are based on stories … that is, rather than simply trying to list the features of a product in order to sell it, a great ad will tell an engaging story. Since storytelling is the brain’s natural language,

“Mr. Smith was on a 3-hour flight travelling with his baby who needed a diaper change. He forgot to bring diapers. What to use? Maybe paper towels. He couldn’t find anything to hold them together. “Then he remembered he had a box of our BrandName© Paper Clips in his laptop

I used to hand out flyers to gain more customers. I personalized these to promote myself as the area rep of a company. Most would glance at and pocket my flyer. Others would return it after a look. Some would ask questions and promise to call (Few actually did). I

The tried and tested landing page. The most important marketing technique to learn in your online career is how to create a web page that converts visitors into leads for your business. This is usually the page a visitor goes to after they click an ad. You paid for that