How to Choose the Best Ecommerce Platform for Your Business

Finding the right e-commerce platform for your business can be a challenge. It’s no different than searching for a physical location or deciding what inventory management software to use. There are multiple platforms to choose from, and all assert that they are better than the others. Whatever choice you make,

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Proven Ways to Reduce Shopping Cart Abandonment

A fellow digital marketer recently asked me how to reduce shopping cart abandonment. On her site, over 60% of people who placed items in their shopping cart leave before completing their purchase. It’s still better than the worldwide average abandonment rate of about 70% worldwide, and over 85% for mobile

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Should You Set Up Facebook Shop?

Thousands of small businesses were forced to shift online in the last year due to lockdowns. Many were caught unprepared by the costs and the technical skills required to get online. As most of us know, starting and maintaining a digital shop can be expensive. Many small brick-and-mortar stores aren’t

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25 Must-have Free Marketing Tools for Small Businesses

It’s great to have something valuable that costs nothing. I’m talking about free marketing tools that can help you grow without spending a penny. As an online marketer and business owner, I’m sure you are always on the lookout for ways to lower your expenses while finding better and more

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What You Need To Know About #Hashtag Marketing

The pound sign followed by a word or short phrase, shared on social media, can make your brand an instant hit. So then, I’ll use this hashtag next time! Of course, it’s not that simple. The hashtag as we know it was created by Chris Messina, who first introduced it

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